Who are we?

Leader has been proudly producing quick, easy and delicious meal solutions for busy chefs and home cooks for over 20 years.

Founded in 1998 by Tony Peterson, Leader’s focus on quality, great taste and affordability has seen it grown from a small brand in East Tamaki to the largest brand of its kind in New Zealand. Now based in Otahuhu, Leader employs over 220 staff and supplies retail grocery, food service and quick service restaurants throughout New Zealand, Australia and Asia.

Specialising in frozen convenience foods, our product offering ranges from classic Kiwi crowd pleasers to gourmet flavours and plant-based options.

Snacking & Entertaining

Whether you’re after family-friendly snacks or are looking to impress with flavourful finger food, Leader makes it easy to feed a hungry crowd.

Meal Solutions

From rustic Italian meatballs to classic burgers, Leader offers a range of food solutions for tasty, hearty meals that are ready in minutes.

Toppa

We are the inventors of the Iconic Toppa - the ultimate hand held meal on the go. Famous for its golden crumb and generous filling, it’s the perfect combination of flavour and convenience.